Why Do You Blog?

Why Do You Blog?
I bet right now if I asked you why you are reading this report you would say you
want to know how to earn a full-time income from blogging and improve your
lifestyleWhy Do You Blog
Those two things are outcomes of effective blogging, not the reason why you
blog.
We want to make money from our blog,
so we have to consider profit and the
possibility of monetizing our audience.
However if you spent all your time
attempting to make money from your blog
you would end up with no traffic, and no
traffic means no money.
No one wants to read a blog that is made
up of nothing but advertisements, paid
reviews and affiliate promotions. They
want to read a blog that enhances their lives.
Your primary motivation when producing content is to focus on enhancing the
lives of your readers. After reading your blog they should feel good. That’s a
somewhat simplified way of thinking about what makes good content, but at it’s
core, that’s all there is to it.
Focus on helping, educating and entertaining through your words and you will
have the building blocks – your pillars – for a successful blog.
The strategic part comes in when you consider the type of reader your good
content should attract. If you produce good content, but your topics are all over
the place, you won’t have enough topic congruency – a niche focus – and
consequently will turn people away.
Your goal is to make a very small segment of the population very happy with
Why Do You Blog






                   Most People Are Lazy
 
Most people are lazy. Most bloggers are lazy.
This blogging blueprint you are reading now will circulate to many thousands of
bloggers. People will understand my argument - if you put more effort into
something you earn greater rewards - yet will go back and spend their time on
activities that have less impact because they are easier.
People who read this report will understand how important pillar articles are, will
learn all kinds of great marketing ideas, and will be inspired and energized to
make professional blogging their ticket to a better life. Yet, even with this new
awareness they will spend their time reading other blogs and websites, watching
television and lamenting how much they hate their job.
These people, as much as they like to complain, have no one but themselves to
blame for their current situation. How they currently live is a product of the
choices they have made leading up to today. If you keep doing the same thing,
you will continue to get the same results.
It’s your responsibility not to become one of these people.
In order to avoid the fate of the lazy, psychologically-trapped person, focus on
one very powerful idea – taking action – and not just any action, actions
congruent with your goals.
If your goal is to make money from your blog, then wouldn’t it make sense to
write one pillar article every day and spend time marketing your blog every day
too? Those are the only two actions you need to worry about if your goal is blog
profits and you are just starting out.
Communication Channels
I’ve explained to you some practical formats for pillar content, now I want to do
the same for marketing tactics. Before I list specific activities that I do to build
traffic to my blogs, you need to understand the two categories I use to explain
why some techniques work well and others produce poor results.
                Traffic Streams        Traffic Rivers
                Blog comments        Digg front page
                Forum comments     Del.icio.us popular page
                Trackbacks              Top blog links to your blog
                Blog carnivals          Popular newsletter features your blog